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Our Mission

Our mission, our passion 

Understanding Ag is a regenerative agricultural consulting company that provides the support and confidence to help our clients reduce input costs, increase profits and ensure family farming futures. We accomplish this by educating and guiding farmers, ranchers, landowners, businesses, and communities in the principles and practices needed to restore, repair, rebuild, regenerate their farming and ranching ecosystems—the foundation of healthy, profitable agricultural operations.


Who we are….

We are farmers and ranchers who combine decades of experience to help our clients successfully implement regenerative agricultural and ecological principles to break the input-intensive, agricultural model to enable more profitable farming and ranching operations. Understanding Ag, LLC also offers consulting and planning services for multi-enterprise systems, businesses, organizations and communities.


Who we are NOT…

Unlike other agricultural industry consultants, we do not sell or recommend products that promise “more bushels” or “more pounds.” Our services are designed to increase profits by helping our clients successfully implement practices that restore soil health and ecosystem function while reducing dependency on expensive inputs. In short, our goal is to put more money in YOUR POCKET.

“We are either going forward or backwards—it depends on our management and our UNDERSTANDING of the natural processes.” Alejandro Carrillo, Understanding Ag